4 shocking secrets about content marketing on Shopify revealed, #3 will change your life forever

‍

“Content is king. Write blogs to make sales. 61% of U.S. online shoppers make purchases based off of blogs. Creating content is the way to create loyal customers. Almost half of online shoppers check 3-5 pieces of content before they make a purchase decision.” - Every other blog about “why to write blogs” or “why content is king”. But not this one. This one is different. I promise.

‍

‍

‍

What I am going to tell you, is how to take your blogging to the next level. Because bloggin is a means to an end. Yes, you increase customer loyalty, build authority and trust, and can convert readers through storytelling. But, at the end of the day, all that you dropshippers, e-commerce experts, SaaS founders and whoever else is reading this, care about, is making more money. And guess what: you will, after reading this.

‍

‍

After years of testing, I have found some winning strategies. And luckily for you, I’m more than happy to share them.

‍

The headline - for the love of God

‍

Let’s just quickly start off with one of the basics, which I just had to put in here, because so many people don’t get it right.

“Don’t judge a book by it’s cover” doesn’t really apply in this scenario. Your article will be judged by its title. And I see so many people messing up at this step. Do you know who has the highest paid copywriters in the entire world? It’s not Forbes, it’s not the guardian. No. It’s glamour and gossip magazines. Because even though, most of the time the contents of their articles are far less than overwhelming, they know how to create clicks.

‍

‍

“Shocking!! You won’t believe who Barack Obama was pictured kissing on Saturday'' - Frankly, I couldn’t care less, but still I’m a little intrigued, it’s only a click away. Turns out it was Michelle Obama, from an angle that didn’t look like Michelle Obama. Enough to make a story out of it for these magazines, enough for us to click on, thanks to their headline, enough for the magazine to generate thousands of clicks.

Now I’m not telling you to write click-bait type headlines and then disappoint your readers by underdelivering. No. But please try to sell your article. You only have 1.5 seconds to convince someone to click on your blog before “The Sun” grabs their attention with E.T., who’s finally coming home (or was it football?). Use those 1.5 seconds. Grab their attention. Think about why you clicked on this blog post. Then make sure your content measures up to your promises.

‍

‍

‍

The Generation Of Backlinks

‍

Everyone talks about link-building strategies and how to rank on the first page of Google, but few give you concrete instructions on how to actually succeed with these strategies. So here’s a quick example:

‍

1. Consider what your article is about. Select a couple of keywords that might be used in other articles related to yours. Relevance is extremely important here!

2. Accumulate these keywords and go to a freelancer website such as fiverr or upwork.

3. Look for someone who offers web scraping as a service.

4. Ask them to find blogs which use a certain combination of keywords.

5. Ask them to provide you with the URL, author name, and LinkedIn URL to the author if present.

6. Use Phantombuster to match first and last names with LinkedIn profiles

7. Now you’re left with a list of LinkedIn profiles, related blog post URL’s, and keywords included in these posts.

8. Now head over to a LinkedIn automation tool such as LinkedHelper or app.expandi.io

9. Upload your list of potential leads and create a kick-ass sales pitch message using personalizations such as names, blog names, and keywords found in their blog to convince them to backlink to you.

10. Use a tool such as SEMrush to monitor your performance.

‍

‍

‍

Making Blogs Shoppable

‍

This is a big one. The future of e-commerce will be, and I’m almost certain of that, without the need for a webshop. Instagram has already made the first move in that regard. Direct shopping, on the feed. Soon enough shopping experiences will be optimized to channels only, because the less steps a customer has to take to buy a product, the better the conversion rate.

I know it sounds a bit weird, but hear me out. We already came to the conclusion that generating purchases is the sole purpose of creating content. However, chances are that you are not converting all your blog readers into buying customers. And you can do CRO until the cows come home, but needing multiple clicks to order the product you’re reading about is still a big conversion killer. However, there is a solution for this. Lucky us.

When your customer is reading your blog, there is a specific moment where their buying intent is the highest it’ll ever be. And at that specific moment, they need to be able to convert. Trying to have them click to a product page will be a conversion killer, it needs to be done there and then. Within the blog. And that’s where Philyra comes in.

Philyra is a Shopify app that makes blogs shoppable. It allows the reader to directly purchase the product they’re reading about within the blog, through a pop-up that pops up when the reader is hovering over the product name. You basically get the best of both worlds: a consumer purchasing a product, who can then continue reading.

‍

‍

Target Influencer Audience

‍

Work smart, not hard. Especially as an E-Commerce merchant, more than likely your competitors already did the hard work for you. Let’s assume that you sell luxury shoes. The best source of potential readers/customers is another brand that also sells luxury shoes. Think about how you could interact with these customers. An example of this could be an influencer on Facebook that promotes luxury shoes. You can use IG automation tools (or again fiverr) to get the profile URL’s of all the people that have interacted with the post of your competitor. You can then proceed to message them and say something along the lines of “I saw you were interested in X which I talk about in my most recent blog post, maybe it would be an interesting read for you?

‍

‍

‍

Level up

The key takeaway is to not just write a blog. Just spamming content is only going to take you this far. You really should think it through, have a strategy. Work smart, not hard, as said. Make use of tools that have been there for some time, have been proven. And then see what works for you. What resonates with your customers. And mostly, what generates the most purchases. Your blogs are more than just content, they are a sales channel, and with tools like Philyra, they come life.

Keep going, you've got this.

‍

‍